All non-profit organizations, regardless of size, experience, area of interest, or region of the world have one thing in common: a lot of our time is dedicated to fundraising. Whether it be from big events (like HCW’s Annual Golf Tournament) granting organizations (like our amazing partner churches) or generous individuals like you, a lot of time and energy is dedicated to identifying, obtaining, and keeping donors for the long term. For many non-profits, this can be a daunting and even frightening task. Anyone who has ever had to sell candy bars in school or try to “fill a thermometer” for a church building project knows that asking people for money is hard.
So, in February, our Together for Global Health coalition began a workshop called Fundraising from the Heart, produced by the Soul of Money Institute. The Soul of Money Institute provides transformational and educational programs that inspire and empower individuals, organizations, and institutions to relate to money better and be better stewards of finances. The first part of this workshop was focused on a philosophy of fundraising more than actual tips and tricks for raising money. The workshop touched on a lot of the reasons that non-profit workers are afraid to ask for money: a belief that there is not enough, and that we are not enough. Some of the coalition members found this to be off-putting: why is the philosophy of fundraising so important?
At HCW, financial health is one of our strategic anchors. Within that anchor, we value human contribution to our organization and our work. Whenever we refer to any effort to raise money, we call this Development. In The Ministry of Development, author John Frank refers to development as: "the creating of opportunities to involve God’s people in God’s work. This process links people who believe in God and His Kingdom on earth with the work itself. This connection might take the form of prayer, time and gifts of money. Development is a process of involving people in the actual work of the ministry rather than only the end result (needed funds)."
For us, we see all our fundraising efforts as opportunities to bring people along on our mission to empower and strengthen families and communities. Sharing this philosophy with our Together for Global Health coalition is an important way that we strengthen our network partners and empower them to generate the funds needed to do global health work around the world.
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